AI Business Development for PI Firms

Meet us at the AI for PI Expo!

January 15–17, 2026 | JW Marriott Orlando Grande Lakes

Every attendee receives a value-packed gift

Is Your Firm
AI INVISIBLE?

AI has shifted legal visibility. Firms aren’t being left behind because they failed to act. They’re being left behind because the system they optimized for quietly changed. ChatGPT now recommends lawyers based on authority signals that firms never optimized for.

We call this the AI Visibility Reset.

This isn’t about moving faster. It’s about recalibrating visibility for a system that shifted outside of your control.

How do I get my free gift?

Hear from Nick about what LawShift does and what you can expect at the expo

Why time is of the Essence.

The window for AI to recommend your firm is closing.

Remember SEO in 2014? The firms that claimed their territories then have been cemented in Google for the past decade. The ones that waited have spent the last ten years paying more and more only to struggle to compete.

Firms that establish their AI authority early will gain a competitive advantage.

What's my free gift?

All attendees of the AI for PI Expo will get a personalized AI Visibility Audit.

What's in the Report

A comprehensive analysis of your firm’s presence in AI-driven search

AI Visibility Score

Measures how visible your firm is in AI-driven search and recommendations.

Competitor Intelligence

Identifies which PI firms AI already trusts and why.

Gap Analysis

Highlights missing SEO, content, and authority signals.

Quick Wins

Immediate actions to improve AI visibility without a site rebuild.

Here's What You Need To Do

Booth #16

Visit us at Booth #16 in the back right corner.

Pick up your AI Visibility Audit Report report and

You'll be automatically entered into the Meta AI Glasses raffle

Not Attending the Expo?

There’s still a chance to attend! We’d love to see you there and you can save 25% on your ticket with our exclusive code:

Use code: LAWSHIFTAI25

Event details: www.pilmma.org/ai-for-pi-expo

Don’t miss out — grab your discounted ticket today!

Get My Firm's AI Visibilty Audit

A comprehensive analysis of your firm’s presence in AI-driven search

Frequently Asked Questions

How is this different from SEO?

SEO optimizes your site for search engines. The AI Authority Protocol™ establishes authority inside AI systems that now mediate discovery. They’re complementary, but the Protocol targets the systems that are actively deciding which firms to recommend.

What if our market is already converged?

Convergence is harder to reverse, but not impossible. We assess your market’s current state and determine if early momentum is still achievable. If it’s not, we’re transparent about the displacement work required and the timeline.

Can we wait and do this later?

You can, but the cost increases significantly. Early authority work is a clarity problem—establishing understanding while systems are still forming opinions. Late authority work is a displacement problem—changing opinions that have already hardened. The longer you wait, the more expensive and time-consuming it becomes.

How do you measure success?

We track Visibility Score (% of high-intent queries where you appear), Sentiment (how positively you’re mentioned), and Position (ranking in AI Overviews and LLM chains). These are the metrics AI systems use to decide who to recommend.

What happens after 90 days?

The Protocol is designed to establish authority momentum in 90 days. After that, we transition to maintenance and reinforcement—keeping your authority durable as AI systems continue learning and evolving.

Is this guaranteed to work?

We guarantee measurable progress toward authority momentum. If we fail to create that progress, you stop paying while we continue working until we do. But results depend on market conditions, competitive intensity, and your firm’s existing positioning.

How does LawShift ensure the privacy and security of my law firm's data?

LawShift prioritizes the privacy and security of all client data. We utilize advanced encryption methods and secure servers to store your data. Regular audits and updates are conducted to ensure our systems remain secure against evolving threats. Please refer to our Privacy Policy for more detailed information.

READY TO BE THE ANSWER AI RECOMMENDS?

We are here to help make your firm AI visible.

LawShift helps personal injury firms navigate the AI Visibility Reset and lead in AI Business Development—before AI decides who gets recommended and who gets ignored.