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AI Search Is The New Battleground

Your Market IsStill Wide Open.

A few PI firms went all-in on Google while everyone else bought TV commercials. Those firms owned their markets for 15 years. This is that moment again.

Show Me Who's Winning
See Where I Rank

12+

Years in PI Law

61%

CTR Drop with AI

90 Days

To First Results

AI Visibility Score

Your market position

Limited Spots
You
15%
Leader
78%
Potential
100%
63% visibility gap you can capture
AI-Ready

Future-proof strategy

90 Days

To first results

The Pattern

Rob Greenstein Stopped Doing TV Commercials In 2010.

Everyone thought he was crazy. TV was how PI firms got cases in NYC.

He went all-in on Google. SEO. Search rankings. Digital.

Competitors kept buying TV spots, billboards, Yellow Pages ads.

What happened:

Rob (Greenstein & Pittari) owned NYC personal injury search for 15 years. Still does.
Competitors? Either out of business or still catching up.
Early movers captured the market. Everyone else fought for scraps.

The Shift

That Shift Is Happening Again.

61%

Drop in organic CTR

For queries with AI Overviews
Source: Search Engine Land

<90%

Google's Search Share

Dipped below 90% in 2025—first time since 2015
Source: ContentGrip
Someone gets rear-ended. They’re scared, confused.

Instead of calling: “ChatGPT, what’s my case worth? Who should I call in [city]?”

AI gives them 3-5 firm names. They call one.
Those firms are signing cases you’ll never know existed.
Can’t track it. Can’t see it. Just gone.

The Opportunity

Only A Handful Of Firms In Your Market Show Up In AI Search.

Out of every PI attorney in your city, only a few consistently rank in AI tools
Those firms capture the majority of AI-sourced cases
Most PI attorneys don't even know this is happening
Still optimizing for Google like it's 2019
Still spending $6K/month on billboards
Still wondering why phones ring less
Move before your market fills up.

The Window

The Window's Closing Faster Than Google's Did.

2010-2012

Google SEO was wide open. Took 18 months to own a market.

Early movers controlled markets for a decade. Some still do.
2015-2017

It cost 10x more, took 3x longer. Most never caught up.

Early movers controlled markets for a decade. Some still do.
Right now: Back to 2010 conditions. But adoption is faster.
What took Google 10 years, AI tools hit in 2 years.

We’re 18 months in. Maybe 12-18 months left.

First firm captures the majority. Second and third split the rest.
Every month you wait, someone locks down positioning you’ll never get back.

Who’s Winning

Someone In Your Market Is Already Moving.

A handful of PI firms already rank in AI tools
Getting calls competitors can't track
Building compounding network effects
Their intake coordinators are busy. Yours is scrolling Instagram.
You can't compete with firms you can't see.
They're not in Google Analytics or your PPC dashboard
They're in ChatGPT. Claude. Perplexity. AI Overviews.
Want to know who they are? We'll show you

Services

Three Things That Win AI Search

AI Visibility Optimization (AEO)

Starting at $3,800/month

  • Show up when people ask AI tools about lawyers in your market
  • Minimum 20% visibility in 90 days
  • Track exactly where you rank versus competitors who already moved
  • Weekly visibility reports per keyword
AI-Enhanced Google Maps

Starting at $3,500/month

  • Maps still matters—optimized differently now
  • Top 3 in your service areas or you're invisible
  • AI finds gaps competitors' 2019 agencies miss
  • 12 years doing this, now AI-powered
Legal CAIO

$1,250-2,500 workshop + $297/month

  • Your team is already using ChatGPT
  • Are they protecting client data? Following bar guidelines?
  • Or creating malpractice liability you don't see?
  • Train them right. Make them faster. Keep you protected.

Why Different

We Saw This Coming. Rebuilt Everything.

Most agencies bolt AI onto their 2019 playbook
Same tactics. Just adding "AI" to their sales deck.

We rebuilt.

Spent 18 months rebuilding around where search actually happens
New methodologies. New processes. Every team member powered by AI.
New partnerships: category design experts, private AI infrastructure, SaaS pricing strategists
New tracking: AI visibility dashboards, not just Google rankings
We’re not your old SEO agency with an AI add-on.
We're AI-first with 12 years of PI experience.

The Plan

The 90-Day Plan

Month 1

Audit current AI visibility (probably 0-5%). Identify competitors already ranking. Map their positioning. Build AEO foundation.

Month 2

Start appearing in AI recommendations. Track weekly. Optimize what works. Double down on gaps.

Month 3

Hit minimum 20% AI visibility. You're in the conversation. Competitors notice but they're 60 days behind.

Months 4-6

Compound advantage. Cases from AI sources. Busier intake. Own positioning competitors will spend years trying to take.

What we track:

AI visibility per keyword, competitor rankings, Maps position, case attribution, team productivity

Reality: Not every market is equal. Some have entrenched firms. Some are wide open. We’ll tell you exactly where yours stands—and if you can still win.

Fit Check

This Makes Sense If You...

Perfect Fit
  • Run 1-20 attorney PI firm (car accidents, trucks, premises, wrongful death)
  • Currently spend $3-10K+/month on marketing producing less
  • Understand early movers capture markets (you saw it with Google)
  • Want to own your market, not fight for scraps
  • Care about competitive positioning and long-term advantage
  • Willing to move while everyone else waits
Not For You If
  • Mass tort only
  • Under $2K/month budget
  • Want to "wait and see"
  • Think AI is a fad
  • Need 6 months to decide
Background

12 Years In PI. This Is The Biggest Shift We've Seen.

12 years serving only personal injury firms
Lived through every Google update since 2013
Helped firms like Greenstein & Pittari dominate Google search
18 months ago, we saw AI search data: this is 2010 again
So we rebuilt everything.
  • New methodologies built for AI search
  • Every team member powered by AI
  • Category design experts (Category Design Academy trained)
  • Private AI infrastructure (Fortune 500 clients, not reselling public tools)
  • Pricing strategists who sold SaaS companies (Dan Martell's SaaS Academy)
  • Built AEO frameworks from scratch

We didn't bolt AI onto our old playbook. We rebuilt around where search happens now.

Month-to-month agreements

Leave anytime if we're not performing

Right-sized expertise

Small enough to know your name, experienced enough to have seen this before

In 18 Months, Your Market Will Be Locked.

Right now:

Handful of firms rank in AI search

In 6 months:

8-12 firms fighting for position

In 12 months:

20+ firms trying to crack top positions

In 18 months:

Market locked. Top firms own majority.

Firms that move in the next 90 days will control AI search for years.

Firms that wait will spend the next decade catching up.

Rob Greenstein moved early on Google. Still owns NYC 15 years later.

Firms that waited? Still struggling. Or gone.

Don’t miss this twice.
Show Me Who's Winning My Market
See your AI visibility versus competitors already ranking. Know what you're up against.