The benchmark every PI firm will be measured by
The AI for PI Index™

Is your firm AI invisible?

The legal industry’s first benchmark for how AI platforms evaluate, surface, and recommend personal injury law firms. Know exactly where yours stands.

What it is

The first benchmark for AI search in personal injury law.

The AI for PI Index™ is a public, weekly measurement of how AI platforms evaluate, surface, and recommend personal injury law firms. It establishes the standard for visibility in the AI-driven legal market. Built by LawSHIFT, the Pre-Intake AI company for PI law.

Cadence

Published weekly

Engines tracked

All four major AI

Methodology

Fully public

Dataset

Fully public
WHAT IT MEASURES

How often AI names your firm when injured people ask.

When someone asks an AI assistant who to call after an accident, the AI either names your firm or it doesn’t. The Index measures the rate at which each tracked firm is named, across hundreds of prompts, dozens of U.S. metro markets, and all four major AI engines, every week.

The four engines
ChatGPT
OpenAI
Claude
Anthropic
Perplexity
Perplexity AI
Google AI
AI Overviews
01 · AI Visibility Score

Every firm receives a score on a 0–100 scale, refreshed weekly.

02 · Mention Rate by Market

Where AI names your firm, and where it names a competitor instead.

03 · Citation & Source Patterns

Which sources AI engines actually read when forming recommendations.

04 · Statistical Confidence

Wilson 95% confidence intervals on every metric we publish.

How it Helps

Know exactly where your firm stands.

Most personal injury firms have no idea whether AI is recommending them. The Index — and the audit built on it — gives you the picture, the gaps, and the openings still available before competitors close them.

i.

See where you stand.

Your AI Visibility Score and rank, scored against the same measurement apparatus that produces the public Index.
ii.

Find where you're missing.

The markets and prompts where AI names a competitor instead of you — and the specific firms ranking above you.
iii.

Spot the SEO/AI gap.

Where your Google authority isn’t translating to AI visibility — the openings most firms haven’t seen yet.
What You Receive

A scorecard built from the same data as the public Index.

In your scorecard:

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