LawSHIFT · SignalStack 200™ · AEO Case Study
How a Louisiana PI Firm Grew from 1% to 22% AI Visibility in One of the South's Most Competitive Markets
In a market dominated by firms spending millions on advertising — Morris Bart, McKernan, DeBosier — a Baton Rouge personal injury firm used LawSHIFT to nearly triple their AI visibility in four months. No billboards required.
AI Visibility Growth
1%→22%
Nearly tripled in four months — still climbing
Share of Voice
100%
Baton Rouge PI — all major AI engines
Motorcycle Visibility
44%
Top motorcycle accident prompt in Baton Rouge
Single-Period Gain
+8pp
Largest two-week visibility jump recorded in this market
The Background
Breaking Into One of the South's Most Competitive PI Markets
A personal injury firm serving the Baton Rouge metro and New Orleans markets — handling car accidents, motorcycle accidents, truck accidents, medical malpractice, and catastrophic injury cases. Louisiana is one of the most aggressively advertised personal injury markets in the country. The billboards are everywhere. The TV spots are impossible to avoid.
The firms that dominate Louisiana PI advertising — Morris Bart, McKernan Law, DeBosier Law — have been running high-spend campaigns for years. On traditional channels, the spend gap is enormous. On AI engines, spend has zero correlation to visibility. Authority does.
The Challenge
1% Visibility. Giants Everywhere.
Starting at Near-Zero
At 1% AI visibility, the firm was effectively invisible to AI engines. When anyone in Baton Rouge or New Orleans asked ChatGPT or Perplexity about personal injury lawyers, the response consistently named the large advertising-heavy firms — never this one.
The Competitor Landscape
The Louisiana PI market is dominated by firms with massive advertising budgets and established brand recognition. McKernan Law: 88% AI visibility. DeBosier: 76%. Morris Bart: 75%. On traditional channels, this gap would take years and millions to close.
Two Markets, One Strategy
Baton Rouge and New Orleans are distinct markets with different injury patterns, demographics, and AI query behaviors. Building authority in both simultaneously requires a market-specific approach — not a single Louisiana-wide strategy.
The Solution
SignalStack 200™ — Niche Authority Over Broadcast Reach
LawSHIFT deployed the SignalStack 200™ authority architecture across both Baton Rouge and New Orleans simultaneously. Rather than targeting broad, highly contested queries first, the strategy identified specific high-intent prompts where authority could be established fastest — then expanded from those beachheads outward.
Motorcycle accident queries in Baton Rouge were identified as a high-value, lower-competition entry point. Medical malpractice offered a second lane where specialized authority signals could outperform generalist competitors. Both were targeted in parallel, building the prompt-level footprint that drives overall visibility scores.
The New Orleans market operates as a separate expansion track — early signals are being established there as the Baton Rouge foundation solidifies. From 1% to 22% in four months, with the trajectory still climbing.
The Transformation
Nearly Tripling Visibility in Four Months — Against Goliaths
AI Visibility Trajectory — Baton Rouge
Month 0
1%
Effectively invisible
→
Month 2
8%
Early signals landing
→
Month 3
14%
+8pp in one period
→
Month 4
22%
100% SOV · #3.3 avg
| Prompt | Engine | Visibility |
|---|
| "Best motorcycle accident lawyer in Baton Rouge for serious injury?" |
ChatGPT |
|
| "Best 10 medical malpractice law firms in Baton Rouge" |
ChatGPT |
|
| "Best 10 New Orleans car accident law firms" |
ChatGPT |
|
| "Best medical malpractice firm in Baton Rouge for serious injury?" |
ChatGPT |
|
| "Best truck accident lawyer in Baton Rouge for catastrophic injuries" |
ChatGPT |
|
| "Best 10 injury law firms in New Orleans" (expansion market) |
ChatGPT |
|
Before LawSHIFT
1% AI visibility — invisible across all engines and prompts
Competitors at 75–88% visibility — a seemingly insurmountable gap
Zero presence in New Orleans — no signals, no citations, no rankings
No AI attribution infrastructure — unknown whether AI was driving any intake
After LawSHIFT
22% overall visibility — nearly tripled in four months, still climbing
100% Share of Voice in Baton Rouge across all AI engines
44% on the top motorcycle accident prompt — outranking every local competitor
New Orleans expansion underway — early signals established in second market
Ready to Own Your Market?
Get Your Firm Found by ChatGPT,
Perplexity & Google AI
LawSHIFT builds AI authority for personal injury firms — one market at a time.
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