Insights, guides, and thought leadership to help personal injury teams stay ahead in a fast-moving legal landscape.
Build for firms fighting to stay visible, navigate the market siege, and harness AI without losing focus on the injured.
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The first full write-up of how one New York PI firm went from invisible to top-three across ChatGPT, Perplexity, and Google AI Overviews. Launching with the next Index update.
Full podcast episodes, live AI audits, conference clips, and the visual companions to our research. Subscribe to catch every Index drop.
Unfiltered conversations on AI visibility, category design, and the new rules of growth for personal injury firms — with the operators actually doing it.
The first dedicated event for personal injury firms navigating the AI recommendation layer. Sessions, the live Index reveal, and side-by-side firm audits.
Visit us at Booth #56, where we’ll unveil new findings from the AI for PI Index™ and show firms exactly how they’re performing in the new visibility landscape.
The most important conversation in personal injury may now happen before a firm ever gets the call. How injured people are using AI to evaluate their situation, weigh options, and decide who to trust.
A weekly scorecard of personal injury law firms — ranked by ChatGPT, Claude, Perplexity, and Google AI Overviews. Of 1,551 firms we track across 162 U.S. markets, only 4 score above 1.0. The other 1,516 are effectively invisible to AI. See who’s winning, who the AI has written off, and where your firm stands.
Nick Kringas unpacks the “AI visibility reset” — why traditional SEO authority no longer guarantees a firm shows up in AI-generated recommendations, and what PI firms can do about it.
How two Category Design Academy alumni named a problem nobody was talking about — and built a business around it in 90 days.
Lydia Flocchini and Nick Kringas are one the featured success story. The chapter unpacks the Four Capitals, the Bandmate Principle, and the AI visibility insight that surfaced an unnamed problem.
Three weeks. $24K invested. Nearly $1M generated. Category Pirates breaks down how Lydia and Nick executed a “lightning strike” campaign that reshaped how a legal brand showed up in the market.
A practical guide to the new rules of legal marketing. How AI builds a “trust score” for your firm, the hierarchy of authority signals it relies on, and the four-step framework to become the firm AI confidently recommends.
Nick on watching his family lose a three-generation business when the market shifted — and why he’s watching the same thing happen again in legal marketing.
The window that opened for SEO a decade ago is opening again — this time for AI. Why first-movers will own AI recommendations the way early SEO adopters owned Google, and what it takes to plant your flag before the market hardens.
The most important conversation in personal injury may now happen before a firm ever gets the call. How injured people are using AI to evaluate their situation, weigh options, and decide who to trust.
A practical guide to the new rules of legal marketing. How AI builds a “trust score” for your firm, the hierarchy of authority signals it relies on, and the four-step framework to become the firm AI confidently recommends.
The window that opened for SEO a decade ago is opening again — this time for AI. Why first-movers will own AI recommendations the way early SEO adopters owned Google, and what it takes to plant your flag before the market hardens.
Nick Kringas unpacks the “AI visibility reset” — why traditional SEO authority no longer guarantees a firm shows up in AI-generated recommendations, and what PI firms can do about it.
How two Category Design Academy alumni named a problem nobody was talking about — and built a business around it in 90 days.
Lydia Flocchini and Nick Kringas are one the featured success story. The chapter unpacks the Four Capitals, the Bandmate Principle, and the AI visibility insight that surfaced an unnamed problem.
Three weeks. $24K invested. Nearly $1M generated. Category Pirates breaks down how Lydia and Nick executed a “lightning strike” campaign that reshaped how a legal brand showed up in the market.
The first dedicated event for personal injury firms navigating the AI recommendation layer. Sessions, the live Index reveal, and side-by-side firm audits.
Visit us at Booth #56, where we’ll unveil new findings from the AI for PI Index™ and show firms exactly how they’re performing in the new visibility landscape.
The first full write-up of how one New York PI firm went from invisible to top-three across ChatGPT, Perplexity, and Google AI Overviews. Launching with the next Index update.
Unfiltered conversations on AI visibility, category design, and the new rules of growth for personal injury firms — with the operators actually doing it.
Full podcast episodes, live AI audits, conference clips, and the visual companions to our research. Subscribe to catch every Index drop.
Every major metro where injured clients ask AI for help
The only firms AI consistently recommends today
We share the work in progress — Index snapshots, behind-the-scenes from the lab, and the occasional take you won’t read anywhere else.
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